Maui Jim®, Oakley & Ray-Ban® Sunglasses and Eyewear

About Maui Jim® Sunglasses & Eyewear Technology
As with many timely business ideas, Maui Jim Sunglasses were born out of need. In this case, the need was for a sunglass that would eliminate the harsh Hawaiian glare without distorting the beautiful colors of the island scenery. After years of research and development, this became a reality and Maui Jim® PolarizedPlus® emerged. Most polarized lenses stop with ordinary polarizing film. Maui Jim Sunglasses with PolarizedPlus® incorporate polarization film to block reflected glare, plus a bi-gradient mirror and anti-reflective treatment to block glare from above, below and behind. Maui Jim has recently taken that technology a step further by incorporating three rare earth elements – praseodymium, erbium and neodymium – to increase the amount and quality of the red, blue and green the eye naturally perceives. Combined with Maui Jim’s patented glare solution, the result is unmatched protection, deep, saturated color vision, and a higher level of contrast and depth perception.

Material Availability
PolarizedPlus2 is currently available in all lens materials including SuperThin™ glass, polycarbonate, and Maui Evolution – a proprietary material that offers an optical quality approaching that of a glass lens, while offering the lightweight performance of a polycarbonate demanded by active consumers.

These materials are available in four colors Neutral Grey – bright direct sunlight, Maui Rose® – fast action sports, HCL® Bronze – hazy, foggy overcast, and Maui HT (High Transmission) – low light.

Lens Styles
Maui Jim® is available in Plano lenses, as well as proprietary free-form/digital single vision, and progressive designs.

About Ray-Ban® Sunglasses & Eyewear
Some brands have become such an accepted part of our daily lexicon that their origins are not even questioned.  Take Ray-Ban®, for instance, the sunglass brand was born in 1937 to protect the pilots of the US Air Force from the sun, to literally ban the sun rays.  While sun protection is still paramount to the Ray-Ban® offering, as is the original aviator style, the brand has come a long way from those origins.  With such as established product at its heart, it would be all too easy for Ray-Ban® to rest on its laurels, yet Ray-Ban® has long been as interested in innovation as it is in its own heritage.  But when your starting point is an icon of its own, how do you pursue the new without attempting to reinvent the wheel!

On one side, Ray-Ban® respects where they came from, so they talk about heritage and authenticity.  They do not consider Ray-Ban a fashion brand; Ray-Ban® is more of a cool, trendy brand.  But on the other side, they want to make sure that it is not just about design or style, nut it is really about quality, innovation and everyday comfort.

This summer, Ray-Ban® launched its District 1937 collection, which has been five years in the making, according to Lucia Morini, a product manager at Luxottica, the Italian owner of Ray-Ban®.  At first sight, the frames within the collection are familiar. The Wayfarer, the aviator and the more recent addition, Erica, are all included in the collection. But upon closer inspection, the frames are crafted from surprising materials.  The most experimental of which are leather, velvet and denim.  What is new is not the design, but the materials. They are in some way unexpected in eyewear.  While Ray-Ban® may not be the first to offer leather frames, their process is unique, akin to shrink wrapping acetate frames in leather, sealed without glue.  This is where the innovation lies. The denim style was so innovative it took 18 months and was swiftly patented so it could not be copied.  You will never find something else like this on the market.